Plaza Premium Group offers premium passenger services ALLWAYS

June 6, 2024

(Hong Kong, 6 June 2024) Dedicated to the mission of “making travel better”, Plaza Premium Group, the world’s leading airport hospitality service provider, has introduced an all-encompassing selection of premium airport services with ALLWAYS, serving to redefine airport hospitality at Hong Kong International Airport (HKIA).

(Hong Kong, 6 June 2024) Dedicated to the mission of “making travel better”, Plaza Premium Group, the world’s leading airport hospitality service provider, has introduced an all-encompassing selection of premium airport services with ALLWAYS, serving to redefine airport hospitality at Hong Kong International Airport (HKIA).

Operated in addition to the group’s airport lounges, ALLWAYS at HKIA features a list of extensive personalised passenger services to enhance guest journeys for individuals or larger groups. Whether travelling for business or pleasure, ALLWAYS thoughtfully curates a hassle-free travel experience with a seamless end-to-end service that begins at your doorstep all the way to the departure gate.

Beginning before you even leave for the airport, ALLWAYS’s Home Baggage Pick-Up & Delivery and Limousine Services, available in 4- or 7-seaters, add to effortless travel plans with in-town pick-up or drop-off. As you arrive, a professional team at the Meet & Assist Service can attend to any personal requests with a one-on-one concierge for smoother departures, arrivals and transit.

Upon arrival at the airport, ALLWAYS offers Luggage Wrapping & Strapping for hands-free movement and Porter Service to assist in luggage transportation or collection, with additional amenities of wheelchair & baby stroller service, battery recharge service, printing & photocopy services, document courier, and more. Make your way around the airport in style and comfort via one of ALLWAYS’ Electric Buggy or stylish Vintage Buggy which includes swift immigration-to-gate transfers.

Travellers may also enjoy a world-class cocktail bar experience at Intervals, courtesy of Plaza Premium Group. A destination in its own right and accessible to all, this first-of-its-kind concept has reinvented the airport experience with an elevated drinks and food programme set amongst the exceptional vantage point of the newly opened Skybridge.

Intervals is a comprehensive dining concept purposefully designed for the airport setting: from the F&B offerings to interactive and engaging experiences, everything from the menu design to a dedicated Intervals app that provides knowledge about the drinks alongside travel-inspired beverages, coupled with immersive interior design and the unbeatable Skybridge view.

Leading the ALLWAYS team at HKIA is hospitality veteran Hong Kong General Manager John Girard. He joined Plaza Premium Group with over three decades of leadership roles in the hospitality sector across 16 countries, bringing. a wealth of industry knowledge, including customer service, operational excellence, and client experiences, as well as a passion for world-class hospitality.

“With ALLWAYS, we’re creating a travel experience like no other with seamless guest services that set a new benchmark for airport hospitality at Hong Kong International Airport,” Girard said. “As a major transport hub, we serve a global portfolio of travellers every day.  Our personalised airport services cater to the expectations of the modern-day traveller and are tailored to address their functional needs which add to a more efficient and effortless journey.”

“It is our goal to make travel more convenient and comfortable” he continues. “At the same time, it demonstrates Plaza Premium Group’s exceptional brand experience and dedication to delivering a 360-degree airport hospitality experience with world-class service.”

Prices for ALLWAYS vary depending on the services.


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About Plaza Premium Group

Plaza Premium Group, headquartered in Hong Kong and established in 1998, is a pioneering global airport hospitality services provider. With a mission to Make Travel Better, the group introduced the world's first independent airport lounge concept. Today, PPG operates the largest network of international airport lounges worldwide and offers a 360-degree airport experience with 13 brands under its portfolio, spanning over 250 locations across more than 80 airports worldwide. From airport lounge brands - Plaza Premium Lounge & Plaza Premium First, to terminal hotels - Aerotel & Refreshhh by Aerotel, to concierge services - ALLWAYS, a range of airport dining concepts, global reward and membership program - Smart Traveller, and travel experience ECOsystem - oneTECO, the group is at the forefront of transforming airport experience for the better through innovative and human-led solutions.

PPG’s commitment extends beyond its own brands, as it also provides lounge management and hospitality solutions to leading airlines, alliances, and corporates worldwide. Partnerships include renowned names such as American Express, Capital One, Cathay Pacific Airways, SkyTeam, Star Alliance, Visa, and many more.

Plaza Premium Group has over 80 accolades demonstrating its exceptional achievements and commitment to service excellence. Notably, the group has received the prestigious "World's Best Independent Airport Lounge" award at the World Airline Awards by Skytrax for seven consecutive years from 2016 to 2023. TTG Asia also recognized the group as the "Best Airport Lounge Operator". In 2020, it achieved the "ISO 9001:2015" certification for its Hong Kong Headquarters. Furthermore, the group's Founder and CEO, Mr. Song Hoi-see, was awarded the “Ernst & Young Entrepreneur of the Year” and “Master Entrepreneur of the Year Malaysia” in 2018.

With a team of over 5,000 dedicated talents, PPG serves more than 20 million global passengers annually. Through a continuous pursuit of innovation and excellence, the group is experiencing exponential growth globally

To learn more:

Connect with us: FB, IG, @plazapremiumlounge and WeChat @PlazaPremiumGroup


IG @allwaysbyppg

About Intervals

IG @intervalsbar

Press Contacts:

Nicole Lo, Marketing Manager, Plaza Premium Group


Companion Communications

Dominique Backhouse – Hong Kong:

Alex Berry – Hong Kong: