Maximal concepts and Mandarin Oriental, Hong Kong launch The Aubrey, an eccentric Japanese Izakaya

February 16, 2021

Maximal Concepts and Mandarin Oriental, Hong Kong are delighted to introduce The Aubrey, an eccentric Japanese izakaya located on the 25th floor of the hotel. Scheduled to open on17th February 2021, the space will feature three distinctive ba rexperiences, as well as a drawing room, a curio lounge and a leading culinary team that will form the city's most creative hospitality destination.

[16th February 2021] Maximal Concepts and Mandarin Oriental, Hong Kong are delighted to introduce The Aubrey, an eccentric Japanese izakaya located on the 25th floor of the hotel. Scheduled to open on17th February 2021, the space will feature three distinctive bar experiences, as well as a drawing room, a curio lounge and a leading culinaryteam that will form the city's most creative hospitality destination.

 

Set to be a home-away-from-home for local Hong Kong and global guests alike, The Aubrey is inspired by ‘the journey of a hungry mind’ and channels the vibe of Japanese izakayas in Ginza. Using high quality Japanese ingredients andtraditional cooking techniques, guests will enjoy culturally rich beverage and dining experiences.

 

Leading The Aubrey's bar programme is Devender Sehgal, most recently bar manager at Otto e Mezzo Bombana and a popular and renowned drinks professional celebratedin Hong Kong and India. At the first of The Aubrey’s three bars – known as The Main Bar – Devender and his team will offer a core selection of Highball and Chuhai cocktails, a signature cocktail menu inspired by the game of chess and a rotating selection of three seasonal cocktails based off a singular Japanese ingredient.

 

The second bar is the four-person Omakase Cocktail Bar which reinvents the omakase experience and where resident bartenders will take guests on a unique drinks journey across Japanese spirits and flavours. Finally, the third bar - The Champagne and Sake Bar - will celebrate the age-old tradition of oysters and champagne, while also playing with sparkling sakes.

 

Dining at The Aubrey falls under the watchful eye of Chef YukihitoTomiyama, a Japanese national most recently at the one Michelin-starred Shinjiby Kanaseka in Macau.  At lunch, elevated bentos are created with decades of core Japanese cooking experience. Presented in beautiful hand-crafted wooden boxes, their layers reveal fresh ingredients made with impeccable technique from The Aubrey’s raw, tempura and robata menus.

 

Guests will also appreciate the world-class sushi and sashimi skills of Chef Tomiyama and his team, specializing in traditional Edomae sushi-making techniques. The robata grill takes diners on a journey from the ocean to the soil where prime ingredients are cooked over binchotan charcoal, while the tempura menu shows the cuisine’s art, craft and lightness.

 

Sustainability is one of the key tenets for both Maximal Concepts and Mandarin Oriental, Hong Kong, impacting every decision taken at each level of the development of The Aubrey. From using the world's first viable compostable clingwrap to bamboo and paper products from sustainable sources, The Aubrey is as much as possible zero-waste with the goal to remove single-use plastic from all operations. The vision is to be a pioneer and educate in the sustainable hospitality space.

 

Matt Reid, Co-Founder of Maximal Concepts, explains the creativity and inspiration behind The Aubrey by saying, "Mandarin Oriental, Hong Kong is one of the world's most storied hotels, a global bastion of travel for more than half a century, and The Aubrey is set to honour the incredible cultural elements and exchanges that have happened here over the years. Creativity is like pollination in that one idea has to come from another source and nothing promotes it more than the sense of wonder, curiosity and discovery of food and travel."

 

Pierre Barthes, General Manager and Area Vice President, Operations at Mandarin Oriental, Hong Kong adds, "The Aubrey represents a significant moment of renewal for Mandarin Oriental, Hong Kong as we have completely reimagined our 25th floor to celebrate the city's reputation as a cultural crossroads and an iconic travel experience. This vibrant, beautiful and multi-faceted space celebrates the very best of Japanese drinking and dining in a city which embraces other cultures like few others."

 

Designed by Maximal Concepts and Silverfox Studios, The Aubrey’s design was inspired by Japanism, a 19thcentury European movement influenced by Japanese art.  

 

Note to Editors:

For media collaterals and high-res imagery:  https://bit.ly/3qjMqIN

W. www.mandarinoriental.com/hong-kong/victoria-harbour/fine-dining/bars/the-aubrey

IG:@theaubrey.hk

FB:facebook.com/theaubreyhk

 

About Maximal Concepts

Maximal Concepts is an international restaurant group based in Hong Kong, helmed by Malcolm Wood, Xuan Mu and Matt Reid. Since 2012, the group has been responsible for opening award-winning F&B concepts in Hong Kong and beyond, including Mott 32, John Anthony, Sip Song, Limewood and many more.

The group’s vision is to build the first global luxury Chinese restaurant brand. Mott 32 was the first luxury Chinese restaurant to be franchised from East to West and currently has four locations; Hong Kong, Vancouver, Las Vegas and Singapore - and with nine more locations set to open between 2021- 2024. Mott 32 is named after 32 Mott Street - the location of the first Chinese convenience store that opened in New York in the 1800s,the epicentre of the area that is now known as Chinatown. The unique interior of each Mott 32 location has been created in partnership with award-winning designer Joyce Wang Studio.

The group most recently partnered with the Mandarin Oriental Hotel Group to open The Aubrey, an eccentric izakaya, set to open in February 2021 on the25th floor of the Mandarin Oriental, Hong Kong.

 

About Mandarin Oriental Hotel Group

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most luxurious hotels, resorts and residences. Having grown from its Asian roots into a global brand, the Group now operates 33 hotels and seven residences in 23 countries and territories, with each property reflecting the Group’s oriental heritage and unique sense of place. Mandarin Oriental has a strong pipeline of hotels and residences under development, and is a member of the Jardine Matheson Group.

Photography of Mandarin Oriental is available to download in the Photo Library of our Media section, at www.mandarinoriental.com. Further information is also available on our Social Media channels.

 

 

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For further information, please contact:

 

Companion Communications:

Dominique Backhouse,

Companion Communications

E. Dominique@CompanionCommunications.com

T. +852 9088 1096

Alex Berry

Companion Communications

E. Alex@CompanionCommunications.com

T. +852 6311 9809

 

 

 

Corporate Office

Angela Cai (cangela@mohg.com)

Asia Pacific

Tel: +86 21  2082 9887

 

Mandarin  Oriental, Hong Kong

Jenny Johnston  (jjohnston@mohg.com)

Director of  Marketing Communications

Tel : +852  2825 4060