August 28, 2025 – Fairmont Hotels & Resorts, part of world-leading hospitality group Accor, invites guests to experience the Disappearing Bar, a pop-up bar that appears briefly before vanishing to its next destination. This exclusive bar program invites guests to discover Fairmont’s signature hospitality in unexpected settings worldwide, transforming every moment into a celebration.
August 28, 2025 – Fairmont Hotels & Resorts, part of world-leading hospitality group Accor, invites guests to experience the Disappearing Bar, a pop-up bar that appears briefly before vanishing to its next destination. This exclusive bar program invites guests to discover Fairmont’s signature hospitality in unexpected settings worldwide, transforming every moment into a celebration.
Launching this September at Fairmont Royal York in Toronto, Fairmont’s first Disappearing Bar opens in a hidden space up above on the hotel’s iconic rooftop. Typically inaccessible for guests, this location provides the perfect locale for a private evening beneath the glow of the hotel’s historic neon red sign. This 60-minute bookable limited-time experience includes: premium handcrafted GREY GOOSE® Vodka martini cocktails, dessert bites, live music, an event highlight gallery to relive the evening from and sweeping views of the city skyline from a vantage point never before used for an event or gathering such as this. This intimate experience, reserved for just 20 guests, will allow attendees to experience sublime audio by Fairmont’s newest brand partner Devialet. Recognized globally for its innovative sound technologies, Devialet will elevate the gathering through beautiful audio in this one-of-a-kind space perched high above the rooftops of Toronto.
Tickets to experience Fairmont’s first ever Disappearing Bar at Fairmont Royal York, are now on sale at Eventbrite link HERE for $96++ CAD per person, a nod to the hotel’s 96 years of making special happen. Reservations for this intimate event are essential. Attendees can select from two event periods - 7 PM or 8:30 PM - on these four dates:
● Wednesday, September 17, 2025
● Thursday, September 18, 2025
● Wednesday, September 24, 2025
● Thursday, September 25, 2025
“Fairmont hotels are social epicenters that blend genuine encounters with the heart of the action, creating vibrant spaces where communities gather. Occasions are celebrated, milestones are marked, and history is made every day at our 96 properties in 30 countries globally and Fairmont Royal York holds a unique place in our collection of hotels and resorts, having served as the backdrop for Fairmont’s Make Special Happen brand film, celebrating the extraordinary moments we create for our guests every day,” says Omer Acar, Chief Executive Officer, Fairmont Hotels & Resorts. “The Disappearing Bar activations are another wonderful way our properties can Make Special Happen globally.”
Fairmont’s launch of Disappearing Bar at Fairmont Royal York is brought to guests and attendees by GREY GOOSE® Vodka, featuring curated premium martini cocktails crafted to delight every palate. Known as the quintessential French vodka, GREY GOOSE® Vodka embraces elegance and sophistication, delivering a premium experience that elevates any occasion, just as the Disappearing Bar is designed to do. Sipping on a GREY GOOSE® martini cocktail will transport guests to a world where time stands still, encouraging them to savor the moment and truly make time wait. Together, the Toronto Disappearing Bar concept transcends the ordinary bar experience into an elevated moment.
Building on the momentum of Fairmont’s new Make Special Happen campaign, this bookable experience is the newest expression of Fairmont’s commitment to crafting extraordinary moments. Following its Toronto debut, the Disappearing Bar will pop-up at select Fairmont properties worldwide, each offering a distinct interpretation of the destination whether it be at The Savoy in London; Fairmont The Palm in Dubai or in pre-opening at Fairmont New Orleans.
For more information on the Disappearing Bar concept at Fairmont Royal York and Make Special Happen Experiences, please visit: https://www.fairmont.com/en/offers/make-special-happen/experiences/fairmont-after-dark.html
About Fairmont Hotels & Resorts
Fairmont Hotels & Resorts is renowned for the international luxury hospitality brand’s unrivalled portfolio of 96 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. From grand hotels to urban retreats, since 1907 Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – renowned addresses such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Doha and Fairmont The Palm in Dubai. Fairmont hotels are the social epicenters of their cities—iconic gathering places where people, culture, and ideas converge. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL Accor, a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
fairmont.com | all.com | group.accor.com
About GREY GOOSE vodka
Made without compromise, GREY GOOSE® Vodka is made with the highest-quality French ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE® is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two natural ingredients – single-origin Picardie soft winter wheat and spring water from our natural limestone well in Gensac-la-Pallue, in the Cognac region. A one distillation process brings out the true essence of these ingredients.
The expertise of the GREY GOOSE® Cellar Master, François Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE® portfolio is comprised of GREY GOOSE® Vodka, GREY GOOSE® La Poire, GREY GOOSE® L'Orange and GREY GOOSE® Le Citron Flavoured Vodkas.
The GREY GOOSE® Vodka brand is part of the portfolio of BACARDÍ Limited, headquartered in Hamilton, Bermuda. BACARDÍ Limited refers to the BACARDÍ group of companies, including BACARDÍ International Limited.
SIP RESPONSIBLY. ©2025. GREY GOOSE, ITS DESIGN AND THE GOOSE SIGN ARE TRADEMARKS. VODKA – 40% ALC./VOL.
About Devialet
At the forefront of acoustic engineering, Devialet is born from a conviction: that the transformative power of sound belongs to everyone. The House's mission is to create deep, physical, and real connections through listening. Moments that are alive with sound.
Thriving on relentless innovation, Devialet engineers continually push the boundaries of acoustic excellence, fusing uncompromising sound quality with elegant, functional design. The company’s success is built on 250 registered patents and radical technologies that define Devialet products—from the Devialet Astra integrated amplifier and Devialet Phantom speakers to the Devialet Gemini II wireless earbuds, the Devialet Dione all-in-one soundbar, and the Devialet Mania smart portable speaker. To date, they have earned over 100 international awards.
Committed to making French excellence resonate around the world, Devialet relies on a robust strategy of industrial partnerships (with Safran, Ariane, Alpine, the BYD Group…), as well as cultural collaborations—notably with the Opera national de Paris—and artistic alliances. Through sound, Devialet brings its unique acoustic expertise to institutions, venues, and companies, helping to elevate artistic creation—and shape the sound of tomorrow.